Let’s celebrate 30 years of Small World Coffee.

30th Anniversary

Small World is celebrating our 30 years of serving Princeton, NJ! We've planned a community-wide celebration with events happening at our cafes, and all around town, culminating in a 30th Anniversary gathering on December 22nd at our Witherspoon St. cafe!

Instagram Giveaway

Share your SWC memories for a chance to win one of our limited edition 30th Anniversary coffee tins. All complete entries will be included in our random drawing, to be held on or after December 22nd 2023. Three random winners will receive a special anniversary tin of SWC beans. No purchase necessary. Winners will be notified by email and must have a US shipping address. Be sure to follow along with us on Instagram @swcoffee.

Enter Now!

Better Together Stroll

Starting December 1st at both the Witherspoon and Nassau locations, pick up a punch card with all the participating merchants listed. Visit each merchant, find our red cup with a toy in it, and get the card stamped by an employee. All completed cards must be dropped off at our Witherspoon cafe by 12/21 to be entered into our anniversary drawing on 12/22, with one lucky participant winning a Moccamaster KBG coffee maker. Plus, the first 30 people to return their fully stamped card will get a goody bag with treats from Small World and some of the participating merchants! Note: Participants do not have to be present to win, but must be able to pick up prizes in person at our Princeton cafes.

Participating local merchants: The Bent Spoon, Jammin’ Crepes, Jazams, Labyrinth Books, Lillipies, Lucy’s Kitchen & Market, Princeton Record Exchange, Whole Earth Center.

Anniversary Celebration

December 22nd from 3pm-4pm at our Witherspoon Street cafe. Cake! Merriment! Announcement of the raffle winners.

A few members of our team sporting stylish anniversary hoodies.

Limited Edition Goods & Gear

On our shelves now: Pom Pom Beanies, NOLA baseball caps, 1993 Hoodies, new 'joe to go' 10oz travel mugs, “Sleep is For The Weak” insulated MiiR travel mugs, mix tape tote bags, and more!

You can also grab a limited Anniversary Tin of Coffee featuring our original house blend recipe from 1993, featuring beans from Colombia, Sumatra, and Ethiopia.

Plus, we’ve added some of our favorite coffee brewing gear to the shelves, including Chemex, Melitta and Moccamaster brewers!

A small world cup & the Spring Street mural.

Community Fun

Arts Council of Princeton

Small World is sponsoring the Arts Council’s Spring Street Mural. To read about the inspiration behind the mural here.

The Bent Spoon

Serving NOLA ice cream using Small World Coffee’s NOLA extract (cold brew crispy hippie & chicory).

Jammin’ Crepes

The “Toasty Joe” Crepe will be offered in the month of December at both their 20 Nassau and Library Cafe.


Guess the beans! Three people to most closely guess number of beans in a coffee bean display will each receive a free drink and cookie from SWC.

Labyrinth Books

Displaying books about coffee, and the first 30 transactions on 12/22 will receive a card for a free drink from SWC.


Small World Coffee will star in the Lillipie of the month, and to make things even sweeter, the proceeds from these pies will be donated to Homefront NJ!

Lucy’s Kitchen & Market

The first 30 people to buy a bag of SWC’s freshly roasted coffee in December will receive a free drink card.

Princeton Record Exchange

Playing 90’s music 3 p.m. - 4 p.m. on 12/22. The first 30 transactions after 3pm will receive cards for a free drink at SWC.

Whole Earth Center

Did you know? Crispy Hippie coffee was developed especially for the Whole Earth Center! Visit the store to enter a drawing for a chance to win a bag of Crispy Hippie beans and a retro Crispy Hippie t-shirt.


Stop in to sip a Small World Coffee Espresso Martini the week of our anniversary (12/18-12/23).

McCarter Theatre

Small World Coffee’s seasonal drinks to promote a Christmas Carol return to the menu! Visit our cafes to try a “Tiny Tim” (hot peppermint & vanilla milk with whipped cream and candy cane crush), or a “Scrooge” (a Tiny Tim with a shot of espresso).

Princeton Public Library

On 12/10 from 3-5pm our coffee will be offered as Jen Carson, owner of LIllipies, debuts her updated cookbook–including samples from her popular bakery.

On 12/12 from 2-3:30pm, Small World Coffee free drink cards will be given to the first 30 participants of the Jolabokaflod event, based on an Icelandic tradition. Attendees and library staff will gather to discuss their favorite recent book while sipping hot cocoa.

Please note: All events and offerings are subject to change.