Small World Coffee

Posts Tagged ‘Coffee’

The Story Behind the Small World Coffee Logo

By Jacqui | Wednesday, August 19th, 2015 at 12:56 pm

Well before Brant and I had decided on a town to open Small World Coffee in, the café name, logo, and to go cups were designed.  The logo was probably one of the easiest decisions we ever made.

Brant had a tattoo that he called his “grumpy monkey” tattoo.  I thought the tattoo was really cool so he showed me the book that the image came from, called ‘Design Motifs of Ancient Mexico’ written by the late Jorge Enciso.  This book is filled with designs derived from carved seals of Aztec, Maya, Totonac, Zapotec, Olmec and other early Mexican cultures.

I took the book to our friend and designer, Chris Edwards, in Ann Arbor Michigan and asked him to create a logo inspired by this art.  The Small World Coffee “bean” or “sun” that is our logo today was the very first idea Chris presented to us.  It was perfect.  Today I still use the book by Enciso for inspiration.

The “Sleep is for the Weak”, “Grumpy Monkey”, and “Coffee Makes You Smarter” mugs area all using images used in carved seals from the cultures of ancient Mexico.  All of the mugs are on sale now in both cafes for $6.95 each.

Better Know a Worldling, Part 2

By Jessica | Saturday, October 18th, 2014 at 9:00 pm

Worldling Liz Deacon

The second installation of Small World’s “Better Know a Worldling” introduces you to Liz Deacon. She’s only been at Small World for a few months, but has quickly become an integral member of our family/team. Read on to learn about Liz’s preferences regarding coffee drinks, cooking, and ‘90s music.

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Better Know a Worldling, Part 1

By Jessica | Friday, August 22nd, 2014 at 7:59 am

We are a blur of red aprons – you see us, day in and out, hustling behind the counter, making change, pulling shots, washing dishes like our livelihood depends on it – because it does, really. But what do you really know about us, this select group of wildly attractive humans who can make delicious beverages at a clip that defies belief? (And who are also, obviously, very humble.)

In all honesty, we do think of our crew as one large and mostly functional family. And we would like for you, our loyal customers, to get to know us. To that end, we are introducing a new series of Small World employee interviews. It’ll be no-holds-barred and I’ll be asking the tough questions, like “what’s your favorite coffee drink?” and “which Hogwarts house would you be sorted into?” And in just a few short answers, you’ll get to the heart of who we are, as baristas, as New Jerseyans, as human beings.

And so, without further ado, I present the first part of Small World Coffee’s “Better Know a Worldling.”

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Oaxaca Love Tour – Part 2

By Jessica | Thursday, March 13th, 2014 at 1:58 pm

Oaxaca city is located in the central valley of the state of Oaxaca in the foothills of the Sierra Madre. This beautiful city is known for it’s colonial era structures as well as native Zapotec and Mixtec archeological sites. The diversity of the Oaxacan cuisine has given it a reputation of being the culinary capital of Mexico and the nickname Land of the Seven Moles. We had a lot of fun wandering the streets and markets of Oaxaca, sampling the food and taking in the local artisan crafts.

Mole

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Oaxaca Love Tour – Part 1

By Jessica | Monday, March 10th, 2014 at 6:20 pm

Spontaneous trips are sometimes the best ones…

Jessica & Jen
My sister, Jennifer, called me up just over three weeks ago and said that her husband, Dave, was finishing up a birding trip in Chiapas, Mexico and she was thinking of meeting him in Oaxaca to celebrate their 24th wedding anniversary. She knew George and I were planning our second honeymoon (we did a mini-moon right after our wedding), so, did we want to join them? Not only would we be celebrating our two marriages, but Jen and Dave got married on what would have been our late mother’s 74th birthday. Jen was pitching it as the Oaxaca Love Tour. Let me give you a little background. (more…)