Several local businesses including Small World Coffee, the Whole Earth Center, the Bent Spoon and the Terra Momo Restaurants are working together to raise awareness about the situation a man named Bo Muller-Moore is in. Fran McManus, from the Whole Earth Center, summarizes:
“Hidden away in a Vermont garage, Bo Muller-Moore hand prints fun and funky eco-friendly t-shirts that promote good food and good farming. Ten plus years ago, Bo’s friends asked him to make shirts emblazoned with a simple yet powerful message- Eat More Kale. The shirts became a hit among farmers and foodies. As the business grew, it drew the attention and ire of Chick-fil-A, which claims that the tiny Vermont company could negatively impact the fast food giant’s sales. The basis for that claim? Chick-fil-A believes that customers will confuse Eat More Kale with their slogan- ‘Eat Mor Chikin’.
When Bo recently sought trademark protection on Eat More Kale, Chick-fil-A moved to block the trademark attempt and shut his business down. As fans of small business and supporters of strong local economies, we think this is a little heavy handed. And, as kale lovers, we can’t imagine why any business wouldn’t want to support the consumption of this amazing vegetable. If you agree, get an Eat More Kale shirt and wear it proudly. Plaster Eat More Kale stickers on your notebook, laptop, and community bulletin boards. Visit EatMoreKale.com to sign Bo’s petition asking Chick-fil-A to back off. Share your favorite kale recipes and growing tips at Eat More Kale Princeton’s Facebook page. And encourage your friends and family to Eat More Kale!”
At Small World Coffee, we will be featuring a new Kale Salad on our menu, in addition to our already popular Chickpea and Kale Salad. We will also be selling the Eat More Kale t-shirts in men’s and women’s sizes. For every t-shirt we sell, we will be donation a bunch of Kale to TASK (Trenton Area Soup Kitchen). The Bent Spoon will be donating a bunch of kale for every pint of Kale Ice Cream that they sell!
Want to eat more kale at home? Try this tasty recipe from the Princeton School Garden Co-op: Tuscan Kale, Potato & Leek Soup.